Tag Archives: CSR

The Need for Sustainability Communication in the Middle East

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Environmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability. Currently, sustainability … Continue reading →

Sustainability Reporting in the Middle East

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The concept of sustainability centers on a balance of society, economy and environment for current and future health. Responsible resource management in all three areas ensures that future generations will have the resources they need to survive and thrive. One way that companies can consider sustainability and social responsibility is by focusing on the triple bottom line, which is an expanded baseline for measuring financial, social and environmental performance. It is also referred to as “People, Planet and Profit.” The advantages enjoyed by an organisation that implements sustainable management include higher efficiency and competitiveness, increased financial returns and reduced risk for shareholders, attraction … Continue reading →